At the beginning we need to answer a few important questions:
- who is our target group?
- who do we direct our offer to?
- what are these people looking for?
- where are they? What do they do? What are they interested in?

By answering the above questions, we will be able to create messages more precisely and reach more people. It is a good idea to write down the answers. This will make it easier to create future posts.

What are these young people looking for?
. They are looking for studies, jobs, interesting, developing activities and internships. They browse through thousands of materials every day, which is why it is so difficult to reach them and make them curious. A blog definitely makes it easier.